Overcrowded – Design and Innovation in a World Awash with Ideas

We live in a world overcrowded with ideas.
Today our digital world makes it so easy to produce new ideas or access the ideas of others.
But what is the outcome of all this? Ideas are becoming commodities.
How to innovate when quality, instead of quantity, matters?
How can we navigate in a world full of opportunities without losing our way in trying out everything? How to find a new meaningful direction?
Overcrowded is an event-challenge that helps us be ready for this unprecedented transformation in the world of innovation. Roberto Verganti’s newest book “Overcrowded. Designing Meaningful Products in a World Awash with Ideas” published by MIT Press and released during Milan Design Week 2017 is the inspiration behind this event.

AGENDA
5.30 pm  Registration
5.45 pm  Welcome Andrea Sianesi – Dean, MIP Politecnico di Milano Graduate School of Business
6 pm  Introduction Matt Symonds, Columnist for BBC, The Economist and Forbes

The scenario: Design and Innovation in an Overcrowded world
Roberto Verganti, Professor of Leadership and Innovation, Politecnico di Milano.

The Challenge
Mauro Porcini, Chief Design Officer, PepsiCo New York

The Experiences
Andrea Laurenza, Head of Deloitte Digital Italy

Wrap up
Francesco Zurlo, Vice-Dean, School of Design, Politecnico di Milano

For information and registration go to the website