Multiple Pathways for Research Ideation & Execution

How do you come up with a research idea? How can you make your research more impactful? Should your idea be motivated by a problem or a unique dataset? This session will discuss different pathways to impactful and publishable research with specific examples. The session will also briefly cover some pointers on managing the review process.

Denish Shah is the Barbara and Elmer Sunday Professor of Marketing, Founding Director of the Social Media Intelligence Lab, and Executive Director of the Marketing RoundTable at Georgia State University. His research focuses on issues that lie at the intersection of marketing strategy, new technologies, and/or social impact of marketing. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing. Dr. Shah’s research has been a finalist or winner of two early career awards recognizing excellence in research, nine best paper awards (including the prestigious MSI-Paul Root Award, ISMS Practice Prize, and the Robert D. Buzzell Award) and three dissertation-based awards. Dr. Shah has a PhD in Marketing from the University of Connecticut, USA.

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