LEVERAGING DESIGN THINKING TO DRIVE BRAND BUILDING AND INNOVATION

MAURO PORCINI
SVP & CHIEF DESIGN OFFICER AT PEPSICO

In this new social scenario we live in – connected 24/7, hyper-technological and social media driven
– the traditional way of doing business, building brands and driving innovation is over. Design can
make a difference and play a fundamental role in this transition: are we ready for this challenge?