tuesday 20 Febbraio 2018Dalle 10:30 alle 12:30LEVERAGING DESIGN THINKING TO DRIVE BRAND BUILDING AND INNOVATION

Conferenze

Event Details

MAURO PORCINI
SVP & CHIEF DESIGN OFFICER AT PEPSICO

In this new social scenario we live in – connected 24/7, hyper-technological and social media driven
– the traditional way of doing business, building brands and driving innovation is over. Design can
make a difference and play a fundamental role in this transition: are we ready for this challenge?

 

Date e orari

martedì 20 Febbraio 2018
Dalle 10:30 alle 12:30

Luogo

Politecnico di Milano, Aula Castiglioni

via Candiani, 72 - Ed. B1

Organizzatore

Politecnico di Milano

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